The 10 values that will matter most after COVID-19

Which values matter most to you? Which would you most like to see in your business? When the chips are down, is it more important to be successful or sustainable, to be a good team player or a great innovator?

A few months ago, culture auditor Brands With Values presented Management Today readers with a word wall of 81 sentiments – good and bad – that reflect a broad range of cultural values, and asked them to select which they would most like to see in their industry. The same question was also put to senior business people by executive search firm Green Park.

The COVID-19 Culture and Inclusion Study, out today, analyses the results from over 500 senior executives, across various sectors. Here are the top 10 values you’d most like to see:

1= Agility – 58 per cent of respondents

1= Honesty – 58 per cent 

3   Socially responsible – 56 per cent

4   Teamwork – 54 per cent

5= Human – 49 per cent

5= Innovative – 49 per cent

7   Ethical – 48 per cent

8   Respectful – 41 per cent

9   Transparent – 40 per cent

10 Courageous – 36 per cent

The report’s lead author and Brands With Values founder Martin Roach notes a clear preference for what he calls intrinsic values – those like honesty, community and teamwork that are inherently rewarding – over extrinsic values – those that are primarily concerned with external rewards and success.

“Respondents, regardless of seniority, role or industry, have sent a direct message regarding the values they would like to see put in place to navigate these times. The message is that whilst success is important, it may have to play second fiddle to the welfare and wellbeing of individuals and the environment in which we work and live,” says Roach, adding that 62 per cent of words selected fell into the intrinsic category.

Clearly, there may be a difference between the values we want to see and the values we actually display, but the strong emphasis on social responsibility, ethics and honesty seems to bode well for the enlightened character of Management Today readers.

What speaks most to the age we live in though is the importance placed on agility.

As Martin Sorrell told us recently, COVID-19 is a burning platform, meaning agility and adaptability are for many businesses simply necessary for survival. Interestingly, though, the value of agility was placed some way higher than the value of innovation, which reveals perhaps an emphasis on the speed of change, as opposed to the depth.

“Whilst the nuance between moving quickly and innovation is subtle it is important to highlight as dealing with the pandemic has been more about bringing plans forward rather than completely innovating how things are done,” explains Roach

According to a survey of Management Today readers.

by Management Today

Published: 01 Jul 2020

 


Happy spouses

Recruit for Spouses found us someone who was far and above the expectations we had hoped for and would always recommend, and recruit from them in future.

5

Mark Moseley, Director PestGone Environmental

I was able to secure a permanent position due to the experience I gained through the Liquid Workforce and I am very grateful I was allowed to be part of it.

5

Melanie de Klerk

‘I was very impressed with the quality and depth of talent that RFS can provide to employers across many types of role. I have no doubt (they) will be a huge asset to any employer working in digital marketing, social media marketing and associated roles’.

5

Andy Mihalop, Head of Channel Partner Marketing EMEA - Facebook

They helped me free up important time to work on my business by finding me a fantastic, dedicated, kind and communicative administrative assistant.

5

Emily Foster

RFS was...a platform for spouses who understood my struggles and my challenges. It felt like I came to them in pieces, deflated and very defeated and they (RFS) pieced me back together.

5

Rusila Halofaki

RFS are offering an amazing, unique opportunity in the Liquid Workforce within the recruitment world...so many doors can be opened.

5

Kate Legg

Don't give up, amazing and flexible companies do exist and RFS are 100% the best people to help you find them.

5

Amie Hills Grey

RFS was and is the only platform that exists that really understands the struggles and plight of every Armed Forces spouse.

5

Rusila Halofaki

The competency amongst the military spouse community is unbelievably good and the fact all our candidates were happy with remote working made this ideal for us as a small business.

5

Michael Coates, COMBAT pest control

I found the course to be an excellent refresher of the skills I used in my previous roles, and also a confidence booster to me, proving that I can do it again

5

Melody Davies, Liquid Workforce

Helpful? It has been so much more. It has given me confidence and self-belief as well as motivation and inspiration.

5

B. Barber, Military Spouse

This experience has been more than helpful. It has been, in many ways, life changing.

5

B. Barber, Military Spouse